11 Business Jargon

Tracy L.F. Worley, DM PMP

Thea Knight, of the State Street Internal Communications team in London, delivers an interesting and insightful perspective on the pitfalls of jargon in a 2014 TED Talk.

Lost in Translation: The Joy of a Jargon-free World


TED Talk summary:

When was the last time you optimized something?

Perhaps you’ve been engaging proactively?

Are you strategically evolving a market in real-time?

Any idea what any of that means?

Thea Knight is on a crusade to kill the jargon that is strangling our conversations. She explains how we can be more “intentional” about our words – so we can start to actually say things again. This talk was presented at a TED Institute event given in partnership with State Street.