8 Ethos, Pathos, Logos, Kairos

Tracy L.F. Worley, DM PMP

Take a look at the following videos on the written appeal. The first video produced by StudioBinder in 2018 covers the business genre of advertising. The second video is from Lumen Learning and examines how to identify the rhetorical situation.

Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

Lumen Learning: Rhetorical Situation