11 Business Jargon
Tracy L.F. Worley, DM PMP
Thea Knight, of the State Street Internal Communications team in London, delivers an interesting and insightful perspective on the pitfalls of jargon in a 2014 TED Talk.
Lost in Translation: The Joy of a Jargon-free World
TED Talk summary:
When was the last time you optimized something?
Perhaps you’ve been engaging proactively?
Are you strategically evolving a market in real-time?
Any idea what any of that means?
Thea Knight is on a crusade to kill the jargon that is strangling our conversations. She explains how we can be more “intentional” about our words – so we can start to actually say things again. This talk was presented at a TED Institute event given in partnership with State Street.
